The Granola Girl aesthetic is more than just a trend—it’s a lifestyle centered around nature, sustainability, and outdoor adventures. If you love hiking, thrifting, sipping oat milk lattes, and chasing sunsets, then you’re already embodying the carefree, eco-conscious, and adventure-loving spirit of a Granola Girl.
This aesthetic blends earthy fashion, minimalist beauty, and a deep love for the environment. Whether you’re a nature wanderer, ethical fashion lover, or just drawn to a free-spirited way of life, this guide will help you fully embrace the Granola Girl lifestyle.
In this ultimate guide to the Granola Girl aesthetic, we’ll cover:
✅ How to dress the part—comfy, casual, & eco-friendly 🌿
✅ Must-have sustainable & outdoor gear 🎒
✅ Best Granola Girl-approved outdoor activities 🏕️
✅ Daily habits for a mindful & sustainable lifestyle ☕✨
1. What is a Granola Girl?
A Granola Girl is someone who loves the outdoors, values sustainability, and embraces a carefree, nature-inspired lifestyle. She’s often found hiking, camping, thrifting, making coffee in the woods, or journaling in a cozy cabin.
🔹 Key Elements of the Granola Girl Aesthetic:
✔ Eco-friendly mindset – Supports sustainability, thrifts clothes, and uses reusable products.
✔ Adventure-seeking personality – Loves hiking, backpacking, and road-tripping.
✔ Cozy and earthy fashion – Wears flannels, oversized sweaters, hiking boots, and vintage tees.
✔ Minimalist and natural beauty – Simple skincare, no-makeup makeup look, and natural hair.
✔ Love for coffee, books, and journaling – Always carries a mug of herbal tea or black coffee.
This aesthetic is chill, rustic, and deeply connected to nature.
2. How to Dress Like a Granola Girl
Dressing in the Granola Girl aesthetic is all about comfort, earthy tones, and layering.
🔹 Tops
✔ Oversized flannel shirts (thrifted or vintage)
✔ Cozy fleece or sherpa pullovers (Patagonia vibes)
✔ Basic cotton or graphic t-shirts (national park tees are a bonus)
✔ Lightweight long-sleeve shirts for layering
🔹 Bottoms
✔ Hiking leggings (bonus points for sustainable brands)
✔ Relaxed-fit cargo pants or joggers
✔ Vintage denim jeans (straight-leg or boyfriend fit)
✔ Hiking shorts for summer
🔹 Footwear
✔ Hiking boots (Danner, Merrell, or Blundstone)
✔ Birkenstocks or Teva sandals
✔ Cozy wool socks (worn high for extra aesthetic points)
🔹 Accessories
✔ Beanies, bucket hats, or wide-brim felt hats
✔ Canvas or leather backpacks (Fjällräven, Patagonia, or thrifted vintage)
✔ Reusable water bottle (Hydro Flask, Nalgene, or Stanley Cup)
✔ Handmade or beaded jewelry (rings, stone bracelets, and minimalist necklaces)
3. Best Granola Girl Brands & Thrifting Tips
If you want to embrace the Granola Girl aesthetic, shopping sustainably is a big part of the lifestyle.
🔹 Best Sustainable & Outdoor-Inspired Brands:
✔ Patagonia – Ethical outdoor wear & classic fleece pullovers.
✔ Fjällräven – Canvas backpacks & timeless hiking gear.
✔ Teva & Chaco – Adventure sandals for summer hikes.
✔ PrAna – Sustainable yoga and hiking clothes.
✔ REI Co-op – Everything you need for hiking & camping.
✔ Blundstone & Birkenstock – Timeless boots and sandals.
🔹 Thrifting Tips for Granola Girls:
✔ Check local thrift stores, flea markets, and secondhand outdoor gear shops.
✔ Look for oversized flannels, vintage sweaters, denim jackets, and hiking gear.
✔ Search online for pre-loved Patagonia, The North Face, and Fjällräven items.
✔ Buy quality over quantity—choose durable, timeless pieces that will last.
4. How to Live the Granola Girl Lifestyle
The Granola Girl lifestyle is about simplicity, sustainability, and adventure.
🔹 Daily Habits of a Granola Girl:
✔ Morning coffee or tea outdoors (even if it’s just on your porch).
✔ Daily nature walks or hikes to stay connected to the earth.
✔ Reading or journaling in a cozy, sunlit space.
✔ Supporting small businesses, eco-friendly brands, and thrift stores.
✔ Minimalist skincare & natural haircare (embracing your natural beauty).
🔹 Granola Girl Activities & Hobbies:
✔ Hiking, backpacking, and camping 🏕️
✔ Making pour-over coffee or herbal tea 🍵
✔ Pressing flowers and nature journaling 📖
✔ Road-tripping to national parks 🚗
✔ Listening to folk, indie, or acoustic music 🎶
✔ Cooking plant-based meals and trying homemade granola 🍯
The Granola Girl aesthetic is about finding beauty in the simple moments—whether it’s a misty morning hike or a quiet cup of coffee before sunrise.
5. The Perfect Granola Girl Road Trip & Playlist
No Granola Girl lifestyle is complete without adventure and a good playlist.
🔹 Top Road Trip Destinations for Granola Girls:
✔ Pacific Northwest (Oregon & Washington) – Foggy forests, coastal cliffs, and indie coffee shops.
✔ Great Smoky Mountains (Tennessee & North Carolina) – Misty peaks, waterfalls, and cozy cabins.
✔ Colorado Rockies – Mountain lakes, scenic hikes, and rustic coffee shops.
✔ New England (Vermont & Maine in fall) – Crunchy leaves, thrift shops, and cozy vibes.
✔ Utah’s National Parks – Arches, canyons, and desert sunrises.
🔹 The Ultimate Granola Girl Playlist (Indie & Acoustic Vibes):
🎶 “Rivers and Roads” – The Head and the Heart
🎶 “Home” – Edward Sharpe & The Magnetic Zeros
🎶 “Ophelia” – The Lumineers
🎶 “Take Me Home, Country Roads” – John Denver
🎶 “Slow Burn” – Kacey Musgraves
🎶 “Banana Pancakes” – Jack Johnson
🎶 “Stay Alive” – José González
🎶 “Tiger Striped Sky” – Roo Panes
Put on your oversized flannel, grab your coffee, and hit the road with these perfect Granola Girl tunes.
FAQs
1. What does “Granola Girl” mean?
- A Granola Girl is someone who loves nature, values sustainability, and embraces a laid-back, outdoorsy lifestyle.
2. What’s the difference between Granola Girl and VSCO Girl?
- Granola Girls are earthy, eco-conscious, and adventure-loving, while VSCO Girls are more trendy, beachy, and social media-focused.
3. Can I be a Granola Girl if I don’t hike?
- Absolutely! It’s more about the mindset—loving nature, being sustainable, and appreciating simple joys.
4. What’s a Granola Girl’s go-to drink?
- Black coffee, herbal tea, matcha, or homemade chai. Bonus points if it’s in a Stanley or Hydro Flask.
5. How do I decorate my room in Granola Girl style?
- Plants, thrifted furniture, vintage maps, fairy lights, wooden shelves, and neutral earthy tones.
6. What’s the best backpack for a Granola Girl?
- Fjällräven Kånken, Patagonia Refugio, or a vintage leather backpack.
7. How do I take the perfect Granola Girl Instagram picture?
- Misty mountain views, cozy cabins, coffee cups in nature, wildflowers, and Polaroid-style vintage edits.
8. What kind of books does a Granola Girl read?
- Nature poetry, adventure memoirs, and self-reflection books like “Braiding Sweetgrass” and “Into the Wild”.
9. What’s the best thrift store find for a Granola Girl?
- Oversized flannels, vintage hiking boots, and old cameras.
10. How do I embrace the Granola Girl aesthetic every day?
- Spend more time outside, drink slow coffee, thrift your clothes, listen to indie music, and romanticize simple moments.